Meetrics is one of the sponsors of the Admanagerforum!
We are glad to be one of the sponsors of the Admanagerforum for agencies on November, 17th 2011.
Meet Meetrics!
More information: Admanagerforum |
The new Meetrics-Newsletter is now available!
Just in time for the dmexco we published our new newsletter with information about our new products.
Click here for the online-version: Online-Version
Study shows increasing importance of Ad Visibility
In their new study “The future of online-display-advertisement” Tomorrow Focus proved the increasing importance of Ad Visibility and View Time parameters for planning and booking of display campaigns.
Executives and employees from online departments of media agencies, online-agencies, creative agencies and advertising customers participated in a survey and answered questions about the future of branding, -performance and mixed campaigns.
One of the significant results is: “Qualitative indicators of advertising effectiveness are the most important factors for branding-campaigns! View-Time and Visibility become more important!”
Krone.at uses Meetrics' News Attention Monitor
Meetrics welcomes Krone Multimedia as a new customer of its News Attention Monitor service. The company uses the service to optimize the performance of the largest Austrian online news platform krone.at with more than 120 Mio. Page impressions per month (source: oewa.at / Jun. 2011).
Meetrics certified by Yahoo!
After checking our Analytics techniques yahoo certified Meetrics as official 3rd Party Vendor.
Tomorrow Focus meets Meetrics
We look forward to working with our new customer Tomorrow Focus. Tomorrow Focus is a sales house whit a very high-reach in Germany and uses from now on the Meetrics Ad Attention technology.
We participate in the VDZ Expert Forum "Paid Content & Paid Services"
Meetrics participates in the VDZ Expert Forum "Paid Content & Paid Services" on the 11 of May 2011 in Hamburg, at which we introduce the News Attention Monitor.
The participants of the Expert Forum are employees of publishing companies, media companies, managers, publishing managers, editors-in-chief, sales representatives, online editors, concept developer, media planner, employees in charge of marketing and online-technique and commercial directors.
For more information please visit: www.vdz-akademie.de -> Link
Spiegel QC measures AdVisibility and analyses Reading Behaviour
In an actual study for Spiegel QC Meetrics creates with the Ad Attention Monitor a comprehensive measurement of the AdVisibility of the Spiegel online portal.
Besides Ad Visibility Meetrics also measured the exposure time and the Reading Behaviour at other web portals of the Spiegel QC network. The measurement of the AdVisibility and the Reading Behaviour gives conclusions about the marketing potential of different environments and formats. Furthermore it enables Spiegel QC to optimize the relationship between advertisement and editorial content.
Meetrics develops a research tool which includes ad visibility for IQ Media
Meetrics has developed with the media consulting and market research agency d.core a new research tool, which allows for a better assessment of the impact of advertising campaigns. It compiles and analyzes the ad visibility in addition to the traditional metrics such as the number of ad contacts or click-through rates. The recorded data is then matched with information from onsite-surveys in order to assess the impact of branding advertisement, as well as the key drivers of this impact.
"The result is a meaningful and relevant data base which allows for a precise and accurate assessment of the quality of our portals, based on advertising effectiveness and sustainability", says iq Media Managing Director Christian Herp.
More information:
| presentation download |
| press release from iq Media |
More information:
http://www.wuv.de/nachrichten/digital/neueswerbewirkungstoolfuer_crossmedia
http://www.adzine.de/de/site/Iq-Digital-mit-neuem-Werbewirkungstool/22331/page/news/details.xml
http://www.onetoone.de/IQ-Digital-will-Wirkung-von-Online-Werbung-nachweisen-18412.html
http://www.new-business.de/newmedia/detail.php?rubric=NEW+MEDIA&nr=601919
http://www.mediadaten.de/Nachrichten/100/2826/iq-digital-entwickelt-neues-Werbewirkungstool.html
News
Meetrics method used in study about the correlation between ad viewtime and ad recognition
On behalf of the German Publisher Association (VDZ) Meetrics has, in cooperation with its partners eye square, d.core and panelbiz, analyzed the reading behaviour as well as the view time on a set of websites. The results of the panel study have shown a significant correlation between the time that a user is exposed to an ad and the measured ad recognition. However, there were large differences in the average reading intensity and the measured ad viewtime between news web sites and, for instance, email web sites.
The findings were presented at the Digital Marketing Exposition (DMEXCO) in Cologne and are also available on the VDZ website: q.e.d. – Qualität – Effizienz – Display
Reading Stream Analytics tool is released
Meetrics RSA (Reading Stream Analytics) is released! Meetrics RSA has been launched after successful completion of the final tests. Meetrics RSA is able to detect which content attracts the attention of internet users before they even click on a page.
Meetrics presents its solutions at the international THESEUS-Symposium 2009
Philipp von Hilgers, Managing Director of Meetrics, will give a presentation at the THESEUS-Symposium 2009 about the topic: Reading Stream Analytics - Attention Counts.
Visit us at our stand at the THESEUS-Symposium!
