Measure attention on web pages in real-time
Until now, website publishers who wanted to learn more about the distribution of attention on their site, faced a challenge. Either they made use of elaborate usability tests under laboratory conditions with Eye Gaze Tracking tools to gather detailed one-time data, or they turned to traditional web analytics tools that collect a variety of data, which, however, due to methodological shortcomings cannot be easily translated into concrete recommendations for the daily business. Meetrics closes this gap for publishers, by offering them a continuous real-time monitoring of the attention focus of their site visitors that can support them in their daily content decisions.
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Meetrics supports market researchers as a technical service provider with a number of innovative approaches in studies about reading habits in the online sector. |
For Researchers: More detailed analysis beyond the click behaviour
| Meetrics offers market researchers tools to better understand reading habits and the distribution of attention on web pages. By obtaining the required parameters during the regular operations of a website (without impairment of the visitors), researchers obtain reliable and representative sample numbers within only a few hours. This inexpensive and simple recruitment process provides market researchers with new options to analyze the behaviour of internet users. Another option to analyze the reading habits of internet users is provided by panel studies, which also enable market researchers to combine the collected data with sociodemographic information or additional surveys. Examples of completed reports in german language (click to enlarge!): |
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| Visibility curve: For how many users is the last paragraph of a page visible? |
Information pyramid: What is the proportion of offered teasers (article) on the homepage, that was visible / read / clicked? |
Reading rate: How intensively are individual articles read? Which articles qualitfy as paid content? |
We are happy to develop individual solutions that best suit your needs. Please contact us !
